Fans in India will be able to watch Sunday’s El Clasico between Real Madrid and Barcelona live and free on Facebook Watch, the social media giant’s streaming platform, La Liga has said.
Spain’s top flight signed a landmark deal with Facebook last August which will allow viewers in the Indian sub-continent to watch every game over the next three seasons for free on the social network, although not all matches are streamed live.
“As home to the two most-followed sports clubs on Facebook and some of the world’s most iconic footballers, La Liga has a huge global presence on our platform,” Peter Hutton, Facebook’s head of global live sports programming, told Reuters.
“Its popularity is notably visible in the Indian subcontinent, so we’re delighted to be able to serve the community of fans there with free, live La Liga matches for the next three seasons.
Through the Facebook Watch partnership, La Liga has been able to reach a new and younger audience in a country of 1.3 billion people with 82 percent of viewers so far under the age of 35.
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